You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
More Steve Jobs Quotes
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It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.
Steve Jobs
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This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.
Steve Jobs
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I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.
Steve Jobs
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I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.
Steve Jobs
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
