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People are not lazy. They simply have impotent goals – that is, goals that do not inspire them.
When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus’ success in the spreadsheet – basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
What you get by achieving your goals is not as important as what you become by achieving your goals.
What keeps me going is goals.
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